Hockey Development has come a long way in terms of improving hockey facilities, running of elite events and player development. However hockey organisations at the different structural levels lack the human and/or financial resources and/or human expertise when it comes to sporting business vision and marketing of the game of hockey when compared to traditional professional codes of sport. Being an Olympic sport and in particular the host nation for the Olympic Games is an advantageous platform for building the future of hockey after the games is finished. Otherwise if is opportunities gone missing. The Olympic Games promote the unique skills of hockey globally to hockey players, past hockey players and non hockey players through televised games and games results. Statistically the number of people playing hockey increases following an Olympic year. The consideration here is what are the management hierarchy in different Hockey Nations doing to capitalise on the Olympics as a marketing tool to develop their sport.
As GB men and women prepare for their medal quests at the London Olympic Games, they are promoted marketing initiatives rolled out across their collective countries in endeavour for the Great Britain hockey fraternity to support their teams. They are smart, professional initiatives that are worthy of recognition. They are part of a larger marketing development plan which is to use the London Olympic stage to increase the hockey participation levels, attract and promote and sponsors, and unite clubs to better the sport. The Great Britain website, www.greatbritainhockey.co.uk groups the marketing initiatives under the category, ‘Hockey Nation’. Upon review of these initiatives one cannot help but see the national pride as a stimulus to wanting to be involved in the development of the game of hockey throughout Great Britain. This vision is supported by a number of key marketing strategies for hockey enthusiasts at all levels of administration and playing to unite and undertake.
There are 10 ways to get involved in Great Britain’s bid for glory the London Olympics.
[“Have a look at our top 10 ways to support Great Britain Hockey this Summer and click on the links to find out more about each way, it really is easy to get involved!” www.greatbritainhockey.co.uk
- Like us on Facebook at ‘Great Britain Hockey’
- Watch the GB team in action on TV – click here for the Olympic Schedule
- Paint the town red with official GB merchandise
- Call the Hockey Hotline on 0845 340 4000 for information on where to play or watch
- Play hockey at a ‘Give it a Go’ session in your area.
- Follow us on Twitter @GBHOCKEY2012
- Watch the GB games from your local Hockey House
- Help deliver the legacy by becoming a Hockey Maker
- Send a message of support to the team, make a pledge to the Hockey Nation or sign up for GB Hockey updates
- Challenge your work colleagues to a game of Rush Hockey
Click here to read about ‘Give it a Go’ strategy
Click here to read about Hockey House marketing strategy
Click here to read about Hockey Maker Strategy
Our pledge at Great Britain Hockey is two-fold…
“We pledge to the Hockey Nation to give our best on the pitch for the nation and our sport”
And
“We pledge to the Hockey Nation to provide opportunities for everyone to enjoy our sport and feel part of the Hockey Nation in 2012”
What will you pledge? Click here to make a pledge or send a message of support to the teams.
Click here to read about Rush Hockey
